Bollywood actor Ajay Devgn is expanding his business presence beyond films with the growth of his cinema exhibition brand, Devgn CineX. The company has announced the launch of new multiplexes in Gurugram and Rajkot, strengthening its presence in India's growing premium cinema market.
The latest expansion is part of the brand's strategy to offer moviegoers more than just a traditional theatre experience. With luxury recliner seating, advanced sound technology, premium food options and technology-driven services, Devgn CineX is focusing on comfort and hospitality alongside entertainment.
The new developments also reflect Ajay Devgn's growing interest in the cinema exhibition business, where he is building a network of modern movie destinations across different Indian cities.
Devgn CineX Expands to Gurugram and Rajkot
The new Gurugram property is located at Vista Square Mall, developed by SMARR Realty, in Sector 82A. The multiplex has a total seating capacity of 574 and features a 55-foot screen, which the company describes as one of the biggest in the city.
The Rajkot property is situated at Marvel Plus Mall in the Mavdi area. It features five screens, including an auditorium equipped with Dolby Atmos sound technology. The property also has a seating capacity of 574.
Both locations are designed to provide audiences with a premium cinema experience, combining modern projection and sound facilities with comfortable seating and dining services.
Recliner Seats and Dolby Atmos Experience
One of the key attractions of the new Devgn CineX properties is recliner seating across every auditorium. This means audiences can enjoy movies in a more comfortable setting, with seating designed to enhance the overall viewing experience.
The Rajkot multiplex features a Dolby Atmos auditorium, offering an immersive sound experience that allows viewers to experience films with greater audio depth and clarity.
Meanwhile, the Gurugram property stands out for its 55-foot screen, adding another attraction for movie lovers who prefer watching films on a larger display.
The company is also focusing on food and beverage services. Its offerings will include multicuisine options and gourmet food choices, aiming to make a cinema visit a more complete entertainment experience.
QR Code Services for Moviegoers
Devgn CineX is also introducing technology-driven facilities to make theatre visits more convenient.
Customers will be able to scan QR codes directly from their seats to access services and place food and beverage orders. This facility will allow moviegoers to order refreshments without having to leave their seats during the film.
The move reflects the growing trend of premium multiplexes integrating digital services into their operations to improve customer convenience.
Devgn CineX Currently Operates 60 Screens
According to the company's announcement, Devgn CineX currently operates 60 screens across 20 properties in 19 locations. The brand also has plans to add another 30 screens during 2026.
Before announcing its expansion into Gurugram and Rajkot, the company had also revealed plans for new multiplexes in Hyderabad and Bengaluru.
Commenting on the latest expansion, Devgn CineX CEO Ajay Agrawal said the company's objective was not simply to enter new cities but to build stronger connections with local audiences.
He added that the brand wants to give moviegoers more reasons to choose the theatrical experience and aims to create memorable visits through technology, comfort and hospitality.
Ajay Devgn's Business Beyond Bollywood
Ajay Devgn is among the Bollywood actors who have diversified their professional interests beyond acting and film production. His cinema exhibition business, previously known as NY Cinemas, was rebranded as Devgn CineX in 2025.
The expansion into new cities indicates the company's ambition to establish a stronger position in India's multiplex industry.
With audiences increasingly looking for comfortable seating, immersive sound, premium food and convenient services, cinema chains are investing in upgraded facilities to attract movie lovers back to theatres.
The latest launches in Gurugram and Rajkot are another step in Devgn CineX's expansion journey. With 30 additional screens planned for 2026, the brand is looking to strengthen its presence across more Indian markets.
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