Oye! Toys, a growing name in the toy retail sector, opened the doors to its second outlet in a grand inauguration ceremony at Rcube Monad Mall, Sector 43, Noida. The event was graced by celebrated astrologer Dr. Ritu Singh, who expressed the importance of reducing children’s screen time and promoting the use of interactive toys.
“Toys play a pivotal role in a child’s development, offering a healthier and more creative alternative to mobile phones,” Dr. Singh noted while addressing the gathering.
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Star-Studded Inauguration Ceremony
The launch event brought together a host of dignitaries and family members of the founders:
- Dr. Mahendra Pratap Singh, a renowned medical professional and father of Shikhar Singh
- Beenu Singh, CDPO in the Uttar Pradesh Government and mother of Shikhar Singh
- Manju Singh, mother of co-founder Manish Ranjan Singh
- Spouses Dr. Shikha Singh and Shivani Singh were also present to support their husbands
- Other notable attendees included Professor Bhanu Pratap Singh, engineers Rohit Anand and Pooja Brijwal, and family members Shweta Singh, Vikas Singh, and Shalini Singh
The presence of close family and friends added a warm, celebratory touch to the occasion, showcasing the founders’ strong support system.
A Journey of Growth and Quality
Launched under the brand name Oye! Toys by Bhratri Enterprises Pvt. Ltd., the company began its journey in May 2023 with its first store at Spectrum Mall, Sector 75, Noida. In just over a year, the brand has successfully opened a second outlet and plans to expand further into cities like Gurgaon, Ghaziabad, and Lucknow.
In addition to physical stores, Oye! Toys is preparing to launch its e-commerce platform, oyetoys.com, to cater to a broader audience. With over 5000 SKUs from 100+ top toy brands, the company promises a wide variety of options to meet the diverse preferences of customers.
Redefining Playtime for the Modern Generation
Oye! Toys stands out by focusing on safe, affordable, and high-quality toys suitable for every child. By encouraging hands-on play and reducing dependence on gadgets, the brand is redefining how children interact with toys.
The new store at Rcube Monad Mall, located near McDonald’s in Sector 43, aims to provide a premium shopping experience. Whether it’s for toddlers or older kids, Oye! Toys ensures that every family finds something special.
As it expands its footprint and prepares for an online debut, Oye! Toys continues to inspire parents to prioritize meaningful playtime over screen time.
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