Bollywood actress Yami Gautam has spoken out against the use of artificial intelligence to alter her photographs taken during public appearances.
The actress took to social media on October 4 to make a direct appeal to the media, requesting that photographs of her be published in their original form rather than being enhanced or digitally manipulated using AI.
Yami specifically stressed that changing a person's image or likeness through AI should not happen without their knowledge and consent.
Yami Gautam Says Use Her Photos in Original Form
In her social media message, Yami Gautam made it clear that her request is not against the use of her photographs but against altering them through artificial intelligence.
She asked media organisations to use pictures taken at her public appearances in their original form.
Her statement reflects a growing concern among celebrities over how AI technology can change a person's appearance without their permission. While traditional photo editing has existed in entertainment journalism for years, AI tools can now make much more significant alterations to a person's likeness.
Yami's appeal specifically centres on knowledge and consent, asking that individuals should have a say before AI is used to modify their appearance.
Why Is Yami Gautam Raising the Issue Now?
Yami's comments come at a time when concerns around AI-generated and manipulated celebrity content have intensified.
The issue gained fresh attention following controversy surrounding a digitally manipulated video involving Jr NTR and Janhvi Kapoor. The video, connected to the song Chuttamalle from Devara: Part 1, was widely criticised after it was altered using AI.
Jr NTR strongly condemned the content and said he would pursue legal action against those responsible for creating and circulating it. Chiranjeevi and Vijay Deverakonda also spoke out against the misuse of AI.
Against this backdrop, Yami's request has added another prominent Bollywood voice to the conversation about responsible use of artificial intelligence.
AI Manipulation Has Become a Major Celebrity Concern
The controversy surrounding digitally altered images is not limited to one actor or one film industry.
Celebrities are increasingly concerned about the possibility of their photographs, videos and likenesses being manipulated without permission. AI tools can create highly realistic alterations, making it difficult for audiences to immediately distinguish between authentic and digitally modified material.
The issue has also entered the legal arena. Recently, the Bombay High Court directed social media platforms to remove various unauthorised and objectionable content involving actress Samantha Ruth Prabhu, including AI-generated deepfakes. The court granted interim protection concerning the alleged misuse of her name, image, likeness and other personality rights.
Yami Gautam Highlights the Importance of Consent
At the heart of Yami Gautam's message is the issue of consent.
The actress is not simply asking publications to avoid unflattering pictures. Her request is specifically about AI-based alteration or enhancement of her public appearance photographs without informing her.
This distinction is important because AI can go far beyond ordinary adjustments such as cropping, lighting correction or basic colour enhancement. Advanced tools can modify facial features, body appearance, expressions and other elements of an image.
Yami's statement therefore raises a broader question about where the line should be drawn between routine editing and altering a person's identity or likeness.
A Wider Debate Around AI in Entertainment
Artificial intelligence is rapidly becoming part of the entertainment industry, from visual effects and post-production to promotional material and digital content.
At the same time, celebrities and creators are increasingly demanding safeguards against misuse.
Yami Gautam's statement adds to this ongoing discussion by emphasising that technological capability should not automatically mean permission. Her appeal asks media organisations to consider the person whose likeness is being altered and respect their right to consent.
Yami Gautam’s Message Is Clear
Yami Gautam has made her position straightforward: photographs from her public appearances should be used in their original form, and AI should not be used to manipulate her image without her knowledge and consent.
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