Shah Rukh Khan has added another major brand association to his long list of endorsements. The Bollywood superstar has been announced as the new brand ambassador of Vodafone Idea, which is now pushing ahead with a refreshed identity under the Vi brand.
The telecom company has unveiled a new logo, moving away from its earlier “V!” design and introducing a refreshed “Vi” identity. The new branding is being launched alongside a campaign featuring Shah Rukh Khan, titled “Vi badal raha hai... tayaar rahiye”, which translates to “Vi is changing... be ready.”
Key Details
| Detail | Information |
|---|---|
| Brand | Vodafone Idea / Vi |
| New Brand Ambassador | Shah Rukh Khan |
| New Logo | Vi |
| Previous Logo | V! |
| New Campaign | “Vi badal raha hai... tayaar rahiye” |
| Campaign Face | Shah Rukh Khan |
| Logo Rollout | From September 1, 2026 |
| CEO | Abhijit Kishore |
Shah Rukh Khan Becomes the Face of Vi
Vodafone Idea has brought Shah Rukh Khan on board as the face of its upcoming campaign. The company has not specified how long his association as brand ambassador will continue, saying that his endorsement is currently linked to the campaign.
The choice of SRK comes as Vi attempts to strengthen its image in India's highly competitive telecom market. With his massive popularity across India and international recognition, Shah Rukh Khan gives the brand a powerful celebrity presence at a time when it is trying to present itself as a more modern and technology-focused company.
The first campaign built around the actor is expected to be part of a wider transformation that Vi plans to reveal over the coming weeks.
Vi Unveils a New Logo
Along with announcing Shah Rukh Khan as its brand ambassador, Vodafone Idea has also introduced a new Vi logo.
The earlier “V!” identity has been replaced with a refreshed “Vi” design featuring a more dynamic visual element. The company has also evolved its familiar brand symbol into a fuller 3D sphere, which has been positioned above the brand name.
Vi says the updated visual identity is designed to represent energy, optimism and future possibilities.
The new identity is not limited to digital platforms. The company has started rolling it out across consumer touchpoints, retail stores, digital platforms and other communications from September 1.
What Is Vi’s New Campaign About?
The new campaign, “Vi badal raha hai... tayaar rahiye,” is designed to create anticipation around the company's larger transformation.
The company says the new identity is only the first visible step in a broader evolution. More campaigns, launches and customer experiences are expected to be introduced in the coming weeks.
Vi CEO Abhijit Kishore said the change should not be seen as simply a logo makeover. According to him, the new identity represents the company's ambition to evolve the Vi brand and create a more rewarding experience for customers.
Why Has Vodafone Idea Changed Its Brand Identity?
The rebranding comes at a crucial time for Vodafone Idea. The telecom operator is working on network expansion and plans to invest heavily in its infrastructure over the next few years.
The company is seeking to strengthen its position against competitors while expanding its 4G network and rolling out 5G services. It has also been working to raise funds to support its planned capital expenditure.
Vi added more than 2.4 lakh customers in July 2026, its highest monthly addition in two years, according to Business Standard. The company has also reported consecutive periods of customer growth as it works to improve its competitive position.
SRK Adds Another Big Brand to His Portfolio
For Shah Rukh Khan, the Vodafone Idea association is another major brand partnership. The actor has long been one of the most sought-after celebrity faces for major companies across sectors.
His presence in Vi's new campaign is expected to help the telecom brand connect with a wider audience while giving its new identity an immediate dose of star power.
With the new Vi logo, a major brand campaign and Shah Rukh Khan as its face, Vodafone Idea is clearly signalling that it wants consumers to see the company in a new way.
The real test, however, will be whether the new branding is followed by equally strong improvements in network, services and customer experience.
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