Television audiences are no longer going to remain just viewers. Sony Entertainment Television has now decided to bring fans directly into the action with a special contest linked to its reality show “Tum Ho Naa – Ghar Ki Superstar”.
The channel recently announced the launch of the “Ghar Ki Superstar Contest”. an interactive initiative that allows viewers to participate in the show from their homes and win exciting rewards. The contest officially begins on June 1 and is expected to increase audience engagement with the reality series in a big way.
How The Contest Works
The format has been designed to keep viewers actively involved while watching the show. Every day. audiences will be asked a simple question based on that day’s episode.
To participate. viewers can scan the QR code shown during the telecast or access Sony LIV Assist through WhatsApp on +91 85919 75331. After typing “TUM HO NAA” or “SUPERSTAR”. users can answer the daily question and become eligible for rewards. Daily prizes and weekly bumper rewards will be given to selected participants.
Rajeev Khandelwal Shares His Thoughts
The reality show is hosted by Rajeev Khandelwal. who recently returned to television after a long gap. According to the actor. the show has introduced him to many inspiring women whose stories deserve recognition beyond the television screen.
While speaking about the new contest. Rajeev reportedly said that countless women watching from home also deserve appreciation. and the contest is a way of making them feel included in the show’s larger journey.
A Show Focused On Everyday Women
“Tum Ho Naa – Ghar Ki Superstar” premiered earlier this year on Sony Entertainment Television and focuses on celebrating the achievements of ordinary women. The reality format highlights inspiring personal stories while combining entertainment and audience interaction.
With the addition of the new contest. Sony is now expanding the experience beyond television by allowing audiences to become active participants instead of passive viewers. Industry observers believe such interactive formats could become more common as broadcasters look for new ways to engage audiences.
Why The Contest Is Creating Buzz
Reality shows have often used audience voting systems. but this initiative takes participation a step further by rewarding viewers for closely following each episode.
The combination of daily challenges. prize opportunities and direct interaction through WhatsApp has already started generating curiosity among television audiences. Social media pages promoting the show have also begun encouraging viewers to join the contest and become “Ghar Ki Superstars” themselves.
For Sony TV. the move represents a fresh attempt to transform traditional television viewing into an interactive experience. And for fans of “Tum Ho Naa”. it could mean that simply watching the show every day might now come with exciting rewards.
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