Pushpa 2 Earns ₹900 Crore Even Before Release? Find Out Which OTT Platform Acquired It
The highly anticipated film Pushpa 2: The Rule, starring Allu Arjun, is set to hit theatres on December 6, 2024. However, even with more than two months remaining for its release, reports suggest that the movie has already raked in an impressive ₹900 crore through pre-release business.
The massive success of the first part, Pushpa: The Rise, has built immense excitement among audiences, including fans from the Hindi-speaking regions, who are eagerly awaiting the sequel.
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₹900 Crore Earned Before Release Through OTT and Satellite Rights
According to multiple reports, the film’s pre-release earnings amount to ₹900 crore, thanks to deals involving OTT and satellite rights. Although the producers have not made any official announcement regarding these figures, sources claim that the theatre rights alone were sold for a whopping ₹650 crore.
OTT Rights Reportedly Sold to Netflix
Industry sources indicate that Netflix has acquired the streaming rights for Pushpa 2 across multiple languages, including Telugu, Hindi, Tamil, Kannada, and Malayalam. It is rumored that Netflix bought these rights for ₹270 crore.
The movie has reportedly been made with a production budget of ₹500 crore, further heightening expectations for its theatrical release. With such a massive pre-release business, it’s clear that Pushpa 2 is poised to set new box-office records.
Why the Hype Around Pushpa 2?
The overwhelming success of Pushpa: The Rise, which premiered in 2021, played a crucial role in boosting Allu Arjun’s popularity, especially among Hindi audiences. His character became an instant hit, and fans have been eagerly waiting for the sequel. The production team has been keeping the excitement alive by frequently sharing updates and teasers.
Given the buzz and early earnings, Pushpa 2: The Rule could potentially become one of the biggest blockbusters of the year.
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