Manish Malhotra—long celebrated as Bollywood’s premier fashion visionary—is now stepping into the world of films. After years of styling actors and crafting iconic cinematic looks, he’s launched his own production venture with Gustaakh Ishq. Revealed via a heartfelt Instagram announcement, he shared how cinema has been his first love, making this his most personal project yet.
Reimagining a Title, and a Romance
Initially announced earlier this year as Ul-Jalool Ishq, the film has since been renamed Gustaakh Ishq. The new title hints at a story imbued with bold, unapologetic love. A romantic poster teasingly showcases Vijay Varma and Fatima Sana Shaikh in a tender embrace, setting the tone for the film's old-world charm.
A Vintage Backdrop Rich with Emotion
Set against the historic lanes of Old Delhi and fading Punjabi estates, the film promises a poetic romance steeped in nostalgia. Its teaser, now unveiled, impresses with golden-hued visuals, a voiceover by Naseeruddin Shah, and a musical score that oozes timeless longing—hinting at depth, drama, and emotional intimacy.
A Stellar Ensemble and Dream Team
The film’s cast and crew elevate its narrative weight. Alongside Vijay and Fatima, the presence of veteran actor Naseeruddin Shah and versatile Sharib Hashmi adds gravitas. Visionary filmmaker Vibhu Puri directs, with soul-stirring music by Vishal Bhardwaj and poetic lyrics by Gulzar. Sound design comes from Oscar-winner Resul Pookutty, and cinematography by Manush Nandan adds visual poetry to the storytelling.
Premiere Plans and Industry Warmth
Gustaakh Ishq is scheduled to release in November 2025, with its first glimpse officially unveiled on August 25. The excitement around this directorial debut speaks volumes—not just for its cast, but for the cinematic promise of a producer known for aesthetic excellence, now charting a new creative path.
Takeaway
With Gustaakh Ishq, Manish Malhotra transforms childhood love for cinema into a compelling, heartfelt debut. Surrounded by poetic artistry and nostalgic visuals, this modest romantic drama looks poised to leave an unlikely, yet unforgettable imprint on Bollywood’s emotional storytelling landscape.
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