Bollywood News: Sanjay Leela Bhansali’s much-awaited Love & War has reportedly created a huge pre-release record even before reaching theatres. The Ranbir Kapoor, Alia Bhatt and Vicky Kaushal starrer has generated strong interest among distributors, and according to a fresh report by Bollywood Hungama, its worldwide theatrical rights have been sold for a staggering ₹300 crore.
The deal reportedly gives Pen Marudhar the theatrical distribution rights for the film globally. With Love & War scheduled to arrive in cinemas on January 21, 2027, the reported deal has added another major talking point around one of Bollywood’s most anticipated upcoming films.
Love & War Theatrical Rights Sold For ₹300 Crore
According to Bollywood Hungama, there was significant competition among industry players to acquire the theatrical rights of Love & War. Dharma Productions, Jio Studios, Anil Thadani and Pen Marudhar were reportedly among those involved in the bidding process.
The report states that Pen Marudhar eventually secured the worldwide theatrical rights for ₹300 crore.
A source quoted by Bollywood Hungama said the deal was global and described the film as one of the biggest releases planned for January 2027. The same source claimed that the stakeholders are confident about recovering the theatrical investment and generating profits. These comments represent the source’s assessment rather than a guaranteed box-office outcome.
Ranbir Kapoor, Alia Bhatt And Vicky Kaushal Lead The Film
One of the biggest attractions of Love & War is its combination of three major Bollywood stars.
Ranbir Kapoor, Alia Bhatt and Vicky Kaushal are coming together for Sanjay Leela Bhansali’s romantic war drama. The project marks Ranbir’s reunion with Bhansali nearly two decades after their 2007 film Saawariya.
The combination has generated considerable curiosity because it brings three prominent contemporary actors together in a single Bhansali production.
The reported ₹300 crore theatrical deal now gives the film another significant pre-release milestone.
Sanjay Leela Bhansali Returns With A Grand Period Drama
Love & War is directed by Sanjay Leela Bhansali, whose filmography includes Devdas, Bajirao Mastani, Padmaavat and Gangubai Kathiawadi.
The filmmaker is known for large-scale productions featuring elaborate sets, costumes, music and dramatic storytelling. Love & War is expected to continue that visual style while exploring a romantic story against a wartime backdrop.
The film's ambitious scale has been one of the major reasons for the anticipation surrounding the project.
The Film Has Already Completed Its Shoot
The latest theatrical deal comes shortly after Love & War completed its filming schedule.
Bollywood Hungama reported in September that Bhansali had wrapped the shoot with Ranbir Kapoor, Alia Bhatt and Vicky Kaushal. The film subsequently moved into post-production ahead of its January 2027 theatrical release.
India Today also reported that filming had taken place across multiple schedules after production began in November 2024, with the final schedule concluding in August 2026.
With filming completed, attention has now shifted toward post-production, promotional material and the eventual theatrical campaign.
First Looks Have Increased The Buzz
The film's promotional campaign recently entered an important phase with the release of its first-look posters.
Ranbir Kapoor, Alia Bhatt and Vicky Kaushal have each been introduced through individual looks, giving audiences the first visual glimpse of their characters. The posters generated substantial discussion across social media and entertainment platforms.
Bollywood Hungama reported that Bhansali is planning the film's teaser next, with the launch expected around Diwali alongside the promotional campaign for Ranbir Kapoor's Ramayana.
January 21, 2027 Release Date
Love & War is scheduled to release in theatres on January 21, 2027.
The date places the film in an important early-year theatrical window and comes after the completion of its long production journey. The movie is now expected to move through post-production before the promotional campaign gathers momentum.
The reported ₹300 crore theatrical deal means the film has already generated substantial commercial interest before its release, although the eventual box-office performance will depend on audience response after the film reaches cinemas.
A Major Pre-Release Milestone For Love & War
The reported ₹300 crore theatrical rights deal adds another major chapter to the story of Love & War. The film already had several factors generating attention: Sanjay Leela Bhansali's direction, the pairing of Ranbir Kapoor and Alia Bhatt, Vicky Kaushal's presence and its large-scale romantic-war setting.
Now, the reported worldwide theatrical deal with Pen Marudhar has placed the film firmly in the spotlight of Bollywood's pre-release business.
With the shoot complete, first looks released and the teaser expected around Diwali, Love & War is moving steadily toward its January 21, 2027 theatrical release.
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