A serious controversy has erupted online after an AI-generated deepfake video using footage from Janhvi Kapoor and Jr NTR’s popular song Chuttamalle surfaced on social media. The digitally manipulated content falsely depicts Janhvi in a degrading manner, triggering strong reactions from the actors and several prominent names from the film industry.
The original song is from Jr NTR and Janhvi Kapoor’s 2024 film Devara: Part 1. Following the circulation of the manipulated video, concerns over the misuse of artificial intelligence and the growing threat of celebrity deepfakes have once again come into focus.
Jr NTR Promises Legal Action
Jr NTR was among the first celebrities to react strongly to the incident. The actor condemned the misuse of AI and said that legal action would be pursued against those responsible for creating and circulating the manipulated content.
NTR also appealed to people not to watch, share or engage with such material. He described the incident as a serious misuse of technology and urged governments to take stronger steps against the misuse of AI.
The actor's response has brought renewed attention to the challenges celebrities face as AI-generated content becomes increasingly sophisticated.
Janhvi Kapoor’s Stand Against AI Misuse
Janhvi Kapoor has also objected to the misuse of her image through AI-generated content. The incident has highlighted her concerns about digitally altering a person's appearance without consent and presenting manipulated material as if it were authentic.
The controversy comes at a time when AI-generated images and videos are becoming increasingly common across social media, raising difficult questions around consent, privacy and digital identity.
Chiranjeevi Calls for a Dedicated Support Cell
Megastar Chiranjeevi strongly condemned the incident and said the issue should not be treated as a problem affecting only one celebrity.
He proposed taking the matter up with Telugu film industry bodies and suggested creating a dedicated committee and support cell that could work with cybercrime authorities. According to his proposal, such a mechanism could assist victims, coordinate efforts to remove harmful content and pursue legal action against those responsible.
Chiranjeevi's reaction has broadened the conversation from an individual celebrity controversy to the need for stronger institutional support for people targeted by AI-generated abuse.
Vijay Deverakonda Supports Janhvi and Jr NTR
Actor Vijay Deverakonda also expressed his outrage over the incident. Supporting Jr NTR's response, he called for strict legal consequences against those behind the manipulated video.
Vijay argued that using AI to digitally degrade another person represents a serious form of abuse. He also questioned how society is responding to the increasingly easy availability of powerful AI tools.
His comments added another prominent voice to the growing demand for stronger safeguards against harmful deepfake content.
Khushbu Sundar Says AI Must Not Become a Weapon
Actress and politician Khushbu Sundar also came out in support of Janhvi Kapoor. She condemned the creation and circulation of the AI-morphed content and argued that digital humiliation should never be normalised as entertainment.
Khushbu stressed that those who create, knowingly share or deliberately amplify such material should be held accountable under the law. She also directly expressed her support for Janhvi.
Ram Gopal Varma Raises a Different Concern
While several celebrities focused on condemning the deepfake and demanding action, filmmaker Ram Gopal Varma raised a different concern.
Varma argued that repeatedly discussing or posting about the offensive material could unintentionally increase its visibility. He suggested that attention should instead be directed towards identifying the perpetrators and removing the content.
His comments have added another dimension to the debate: how public figures and media organisations should report deepfake incidents without inadvertently amplifying the material they are trying to condemn.
The Bigger Debate Around AI Deepfakes
The Janhvi Kapoor-Jr NTR deepfake controversy comes amid growing concerns about the misuse of artificial intelligence to manipulate photographs and videos of public figures.
Deepfake technology can be used for legitimate creative purposes, but its misuse can create serious problems involving consent, reputation, privacy and harassment. The latest controversy has therefore renewed calls for stronger legal mechanisms, faster content removal and greater awareness among social-media users.
For celebrities, the incident also underlines how easily existing photographs and video footage can be manipulated and redistributed online.
What Happens Next?
Jr NTR has indicated that legal action will be pursued against those responsible, while Chiranjeevi has proposed an industry-level support mechanism. Other celebrities have also demanded accountability and stronger safeguards.
As AI technology continues to evolve, the Chuttamalle deepfake controversy has become another reminder that technological advancement needs to be accompanied by responsible use, effective regulation and respect for individual consent.
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