Ajay Devgn’s upcoming action entertainer Chauhaan is already attracting attention because of its large-scale presentation and the combination of Ajay Devgn, Aanand L Rai and Jio Studios. Now, details of the film’s proposed rights arrangement have come to light, giving an indication of how the project is being structured commercially.
According to a public notice issued by Reliance Industries Limited, through its media and entertainment division Jio Studios, the company is in the process of entering into a production agreement with Aanand L Rai’s Colour Yellow Media Entertainment Private Limited for the film. The proposed arrangement gives Jio Studios a substantial share in the intellectual property as well as complete exploitation and music rights.
Jio Studios to Get 50% IP Rights
Under the proposed agreement, Jio Studios will acquire 50% of the intellectual property rights of Chauhaan, along with 50% of the derivative rights.
These rights will cover the underlying works associated with the film and will apply across languages and territories worldwide. The arrangement is also proposed to remain valid in perpetuity.
In simple terms, Jio Studios will have a significant ownership stake in the intellectual property created around Chauhaan, rather than merely being involved in its theatrical release or distribution.
100% Exploitation Rights With Jio Studios
The most significant part of the proposed deal is the exploitation arrangement.
Jio Studios is set to acquire 100% exploitation rights for the film and its associated material across languages, platforms, media, mediums and formats. The rights would cover both existing avenues of exploitation and future modes that may emerge.
This could include the film’s commercial exploitation across theatrical, digital, television and other platforms, although the exact commercial implementation of each right will depend on the final agreements.
The structure highlights the growing importance of long-term intellectual property ownership in the Hindi film industry, where successful films can generate value across multiple platforms long after their theatrical run.
Music Rights Also Go to Jio Studios
Jio Studios will also acquire 100% of the music rights of Chauhaan worldwide and in perpetuity, according to the public notice.
Music rights have traditionally been an important part of a film's overall commercial structure. In the streaming era, songs can continue generating value through digital platforms, music services and other forms of distribution well beyond the film's theatrical release.
With both exploitation and music rights included in the proposed arrangement, Jio Studios is effectively positioning itself to control a substantial portion of the film's commercial ecosystem.
Chauhaan: Key Details
| Details | Information |
|---|---|
| Film | Chauhaan |
| Lead Actor | Ajay Devgn |
| Director | Neeraj Yadav |
| Creative Director | Aanand L Rai |
| Production | Colour Yellow Productions / Jio Studios |
| IP Rights With Jio Studios | 50% |
| Derivative Rights | 50% |
| Exploitation Rights | 100% |
| Music Rights | 100% |
| Worldwide Rights | Yes |
| Validity | In perpetuity |
| Theatrical Release | October 1, 2027 |
Neeraj Yadav to Direct the Film
Chauhaan will be written and directed by Neeraj Yadav, while Aanand L Rai will serve as the creative director. The project is being presented as a big-screen action entertainer starring Ajay Devgn.
The film was officially announced in June 2026, with the announcement coming on the birth anniversary of Ajay’s late father and veteran action director Veeru Devgan. The makers presented the project as a return of Ajay Devgn in an action-heavy avatar.
The title announcement featured the iconic track “Jumma Chumma De De” in the background and ended with the line, “Pathaanon se kehna, Chauhaan aa raha hai.”
Ajay Devgn Returns to the Action Genre
For Ajay Devgn, Chauhaan appears to be another major step into the action space that has remained an important part of his career.
The first glimpse presented him in an intense and rugged avatar, creating curiosity about the character and the world of the film. The makers have positioned it as an action entertainer designed specifically for the big screen.
The project is also Ajay’s first collaboration with filmmaker Aanand L Rai, making the combination particularly interesting for Bollywood audiences.
Jio Studios Has a Larger Stake in the Project
The rights structure also shows the scale of Jio Studios’ involvement.
While the company is already presenting Chauhaan, the proposed arrangement goes beyond a conventional studio partnership. With 50% IP and derivative rights, alongside 100% exploitation and music rights, Jio Studios would have extensive commercial control over the project.
The agreement also gives Jio Studios a right of first offer to produce, along with Colour Yellow, any audio-visual derivative works based on the film. This could become important if the property eventually expands into sequels, spin-offs or other derivative formats.
The Deal Is Still in the Process of Being Finalised
One important point in the public notice is that the production agreement is described as being in the process of being entered into. Therefore, the rights structure reported at this stage should be understood as the proposed arrangement rather than a completed transaction.
Reliance Industries has also invited individuals, companies or entities claiming any right, objection or interest relating to the proposed arrangement, the film or its rights to submit documentary evidence within seven days of the notice's publication.
October 2027 Release
Chauhaan is currently scheduled to arrive in cinemas on October 1, 2027. The project is being presented by Jio Studios and Colour Yellow Productions and is expected to be mounted as a large-scale theatrical action film.
For Ajay Devgn, the film brings together an interesting creative team and a substantial studio partnership. For Jio Studios, the proposed rights arrangement gives it significant long-term control over a new Ajay Devgn-led property.
As the film moves closer to production and eventually its 2027 release, more details about its story, supporting cast and commercial structure are expected to emerge. For now, the rights deal itself has made Chauhaan one of the more closely watched upcoming projects in Hindi cinema.
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