Taapsee Pannu’s Dhak Dhak Release Prompts Unconventional Promotion Approach


In a surprising turn of events, Taapsee Pannu, the renowned Indian actress, and producer, has taken a unique and unconventional approach to promoting her upcoming movie ‘Dhak Dhak.’ While ‘Dhak Dhak’ is all set to hit theaters on October 13, Taapsee has consciously chosen not to indulge in any promotional activities for the film. This unexpected decision has raised eyebrows and left many speculating about her reasons.

‘Dhak Dhak,’ directed by debutant director Tarun Dudeja, is a story of four women portrayed by Rattan Pathak Shah, Fatima Sana Shaikh, Diya Mirza, and Sanjana Sanghi. These women embark on a journey of self-discovery, riding motorcycles to break free from societal constraints. Despite differing in age and backgrounds, their shared passion for biking brings them together. The film’s trailer was released only four days before the movie’s theatrical release, adding to the intrigue surrounding Taapsee’s promotional strategy.

Reports suggest that Taapsee is far from pleased with the rushed marketing strategy employed by Viacom18 Studios, the co-producer of ‘Dhak Dhak.’ It’s worth noting that Taapsee Pannu has not participated in the promotion of the film despite her dual role as an actress and producer. In a bold move, she removed all promotional posts related to ‘Dhak Dhak’ that had been posted over the past year, effectively distancing herself from the film.

When questioned about her unorthodox approach, Taapsee Pannu responded, “I can’t say much right now. I am simply waiting for the film’s release, and I look forward to audiences witnessing our hard work and love. I don’t want any negativity.”

Sources suggest that the conflict between the actress and the producers was not limited to the film’s promotion alone. One insider revealed, “Taapsee removed herself from the film’s promotion because she didn’t want it to seem like she only played a role because a studio had invested heavily in it. She has successfully regained her investment by selling digital rights.”

As ‘Dhak Dhak’ gears up for its cinematic release, Taapsee Pannu ‘s decision to remain silent on promotional activities has generated considerable buzz in the industry. This move comes on the heels of Taapsee Pannu ‘s role in the upcoming film ‘Danki,’ in which she will star alongside Shah Rukh Khan. Furthermore, Taapsee has exciting projects lined up, including Anand L. Rai’s ‘Phir Aai Haseen Dillruba,’ where she will share the screen with Harshvardhan Rane and Vikrant Massey.

Taapsee Pannu’s unique stance on ‘Dhak Dhak’s’ promotion has certainly piqued the curiosity of fans and industry insiders alike, making the film’s release all the more eagerly awaited.

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